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Wedding & Dress Code: The Essential Rules You Need to Know

Colors are a truly important communicative element, and have the power to define the entire mood of a wedding while also reflecting the personalities of the couple celebrating it. As well as being an aesthetic choice, they reflect a strong sense of identity, as these colors will serve as a distinctive signature and a thread that weaves every visual element of the celebration together, from the invitation cards to the flowers adorning the aisle.

Many couples, to make their special day even more memorable, ask friends and family to follow a dress code. This choice not only helps create a visually harmonious event but also fosters a sense of cohesion and unity among the guests. When everyone adheres to the clothing guidelines, an atmosphere is created that enhances both the environment and the final results of the wedding photos and videos (a particularly important aspect considering that weddings are among the most documented events in people’s lives!). Cohesive outfits, in terms of style or color, create an aesthetic harmony that reflects in the final photos and videos, turning the event into a curated and unforgettable scene, delivering a distinctly cinematic effect.

The bride making a toast with her bridesmaids

It’s worth noting that the decision to set a dress code often stems from the couple’s particular attention to their guests. We all know how difficult it can be to choose the right outfit for a wedding, and having clear guidelines can significantly simplify this decision. It’s not about imposing rigid rules but offering a direction that helps guests feel appropriate and comfortable during the event. For those attending the wedding, following the dress code becomes an elegant way to show attention and respect for the couple’s vision. It’s a small gesture that demonstrates a willingness to actively participate in the realization of a dream, helping to create that magical, cinematic atmosphere that will make the wedding truly unforgettable, not only in photos and videos but also in the memories of all present.

History of the Wedding Dress Code

The wedding dress code has always been a true reflection of its time, evolving alongside societal and cultural changes. In ancient civilizations, wedding attire was deeply symbolic: in ancient Rome, for example, the bride’s orange veil (the flammeum) was considered a good luck charm, while in Greece, white tunics represented purity and new beginnings. The most significant turning point in the history of the wedding dress code as we know it today came in 1840, when Queen Victoria chose to marry in white, a decision that forever revolutionized wedding traditions.

The bride in her wedding dress

Before that, brides simply wore their best dress, often in vibrant colors like red or blue, symbols of prosperity. The white gown, which seems so obvious to us today, was a bold choice at the time, but quickly became the new standard of elegance and refinement. Throughout the 20th century, the dress code continued to evolve, and while the early years of the century still adhered to very strict rules – men had to wear tuxedos, and women had to wear long dresses – the 1960s brought a wave of freedom. Suddenly, mini-skirted brides and colorful outfits for guests were no longer scandalous, but an expression of individuality.

The bride and the groom's first look

The 1970s pushed these boundaries even further, introducing the bohemian spirit of the time into weddings with fluid, informal dresses that would have shocked previous generations. Today, the wedding dress code has become incredibly versatile: every couple can choose the style that best tells their story, whether it’s a traditional black tie or a casual chic affair, or even themed weddings. This evolution reflects a deeper societal shift: marriage is no longer a standardized event where everyone must conform to rigid rules, but a celebration of the couple’s individuality, where the dress code becomes a way to express not only elegance but also personality and creativity.

Guide to Formal Dress Code: Black Tie, Morning Dress, and Monochrome

Every venue, season, and wedding style calls for a specific dress code. If you already know you want a very formal wedding in a beautiful historic location – such as the many stunning venues in Italy – then you’ll likely be looking for a dress code that matches this atmosphere. Here are a few options for you. For example, if you’re planning a wedding in an 18th-century villa, a traditional black tie is certainly the best option. This dress code involves men wearing a black tuxedo, bow tie or cravat, and patent leather shoes, while women wear long evening gowns in luxurious fabrics like silk or chiffon, completing the refined picture that such a venue deserves.

The groom and his bestmen

The morning dress, or “tight,” is the most formal and elegant men’s attire for daytime ceremonies. Of British tradition and often associated with nobility and royalty, it consists of a long tailcoat, gray-black striped trousers, and a pearl-gray waistcoat. The ensemble is completed with a white shirt with a stiff collar, a silk tie or cravat, and glossy black shoes, with the optional addition of a hat and gray gloves for a touch of class. For women, the dresses should be midi-length, in pastel colors, sober and refined, with the option to accessorize with elegant hats. Long dresses or overly vibrant colors should be avoided to maintain harmony and consistency with the strictness of the men’s morning dress. This dress code is perfect for weddings in prestigious venues or stunning Italian gardens, lending the event traditional and sophisticated elegance.

The bride making a toast with her bridesmaids

A trend that has become increasingly popular lately is the “Monochrome Theme,” where all the guests wear different shades of the same color. Imagine a total white wedding in an industrial loft: guests in various interpretations of white create a breathtaking visual effect, especially when contrasted with minimal black or metallic details. With this dress code, you can choose the color you like best, perhaps one that matches the flowers or the decor of the venue, to create a cohesive and sophisticated visual effect that will make your photos and videos truly impactful.

Read also: A Vogue Wedding in the Exclusive Setting of the Belmond Hotel Cipriani in Venice

Informal Wedding Dress Code: Country Chic and Beach Formal

Moving to a country estate in spring, the dress code can soften into a “country chic” style where the colors of nature serve as inspiration. Men can opt for suits in beige or light gray tones, perhaps with details like tweed vests or fabric bow ties. Women can choose midi dresses in light fabrics, with subtle floral prints or pastel shades that evoke the colors of blooming fields. In this context, shoes should also be considered: stiletto heels that sink into the grass are best avoided in favor of wedges or jewel sandals.

Wedding Lunch in an italian garden

For those planning a beach wedding, there is also the “beach formal” dress code: men can wear linen suits in sand or light blue tones, paired with fresh shirts, possibly without a tie. For women, long, flowing dresses in lightweight fabrics like silk or crepe, in colors inspired by the sea and sunset – ranging from aquamarine to coral, from sand to periwinkle – are perfect. Bare feet in the sand are no longer taboo but become part of the relaxed mood of the event.

The groom and his bestmen all wearing kilts

For themed weddings, the dress code can become even more specific and fun. A 1920s-style wedding will require ladies to wear dresses with fringes and sequins, while men will sport tuxedos and suspenders. A boho-chic wedding will see guests in romantic dresses with lace and embroidery, while men can dare with vests over shirts with rolled-up sleeves and relaxed-cut trousers. The key is that the dress code chosen must always be in harmony with the context: it would be out of place to request a traditional tuxedo for a beach wedding, just as a too-casual outfit would clash with a formal historical venue. The balance between the desired style and the practicality of the environment is key.

Read also: Tying the Knot in Umbria: A Scottish Celebration at Villa Baroncino

Dress Code and Wedding Videography

One of the main reasons a couple chooses to set a dress code for their wedding is the impact it will have on their video and photos. Because yes, having guests dressed in a coordinated way can become the key to transforming your wedding video into footage worthy of a cinematic production. Think about it: when you watch a film, everything you see on screen has been carefully crafted to create a precise atmosphere. The colors, the fabrics, the styles, nothing is left to chance. The same principle applies to your wedding video and the entire event.

The newlyweds and their guests

When all the guests follow a specific dress code, it creates that visual magic that makes the difference between a nice video and one that takes your breath away. It’s as if everyone is part of a larger choreography. Now think about when, ten or twenty years from now, you’ll watch those videos. It won’t just be the emotions of revisiting the most beautiful moments of your special day, but also a touch of nostalgia as you see how you dressed and what the trends of the time were. “Remember when those colors were in fashion?” “Look how elegant we all were!” “What style we had!”

The bride with her bridesmaids

Even those details we might not pay much attention to now will become part of the memories just as much as the first dance or the cake cutting. In this sense, the dress code isn’t just a request to your guests; it’s a gift you give to yourselves and to them. You’re giving everyone the chance to look their best in what will be a precious document of your lives. So whether you choose a more formal or a more relaxed theme, the important thing is that there’s that visual coherence that transforms every captured moment into a scene worthy of the best love film, with you as the undisputed stars and your guests as a wonderful supporting cast, all perfectly in palette.

How to Communicate the Dress Code to Your Guests

When it comes time to communicate the dress code you’ve chosen for your wedding to your guests, it’s important to strike the right balance between clarity and delicacy. Avoid simply writing “Dress Code: Black Tie” on the invitations (though this is certainly a good starting point). Think of the dress code as a gentle guide that helps your guests feel integrated into the celebration, not as a rigid rule that causes anxiety. The key lies in the details and the way they are communicated. On your wedding website, for example, you can create a dedicated section with visual examples and practical tips.

Table set, menu and wedding invitations

“Cocktail dress with touches of blue” becomes much clearer when accompanied by reference images or a color palette. Don’t forget to consider the practical aspects: if your reception is on the beach, add a “PS: High heels might not be the best choice for the sand!” or “For the garden ceremony, we recommend wide heels or wedges to avoid sinking into the grass.” The season and location play a crucial role in your guests’ comfort. For a summer outdoor wedding, you might suggest lightweight, breathable fabrics, perhaps accompanied by a reassurance that there will be umbrellas or shaded areas.

Flower details of wedding tables

For a winter event, on the other hand, remind guests to bring an elegant outerwear piece that matches their outfit, nothing worse than shivering in the cold while trying to hide a puffy jacket under an evening dress! A truly thoughtful touch? Prepare a small “survival kit” for your guests. Custom fans for the heat, matching blankets for the evening, or even colorful flip-flops for when the heels become unbearable during dancing.

A guest having a speech

These little touches show that you’ve thought about your guests’ well-being, allowing them to enjoy the celebration without any worries. Always remember that the goal of the dress code is to create a harmonious atmosphere, not to make anyone feel uncomfortable. If you notice that a guest is anxious about their outfit choice, a reassuring phone call or a message with some specific suggestions can work wonders. After all, you want your guests to feel beautiful and at ease, because only then can they truly celebrate with you on this special day.

Common Dress Code Mistakes to Avoid

Choosing what to wear to a wedding is no easy task, as weddings are events filled with unwritten codes and rules. Let’s talk about those dress code mistakes that can turn a well-meaning guest into a distracting element. The most classic – and probably the most unforgivable – is showing up in white or shades that are dangerously close to the bride’s dress. No matter how beautiful your ivory or cream dress is, leave it in the wardrobe. The bride must shine in her white dress, and this is non-negotiable. But the mistakes don’t end there. Some people interpret “casual elegant” as a free pass for jeans (spoiler alert: it’s never okay), while others take a more extreme approach, turning an afternoon reception into a red carpet event with sequins and trains worthy of the Oscars.

The bridesmaids' first look at the bride

The key is to find the right balance: neither too casual nor too flashy. A midi dress in a solid color or a subtle print, a well-tailored suit for men, these are always safe choices. The location is another crucial factor that is often overlooked: how many times have we seen guests struggling with stiletto heels on grass or gravel, or shivering in too-light dresses in historic churches? Think practically: a wide heel can be just as elegant and much more comfortable, and a lovely shawl or light jacket can save the evening when the sun sets. Be mindful of colors too: if the couple has specified a color palette, there’s a reason for it.

The newlyweds welcomed by their guests

Showing up in a shocking fuchsia dress at a pastel-toned wedding is not only an aesthetically questionable choice, but it also shows a lack of attention to the couple’s wishes. When in doubt, remember this golden rule: it’s better to be slightly understated than to steal the spotlight. The goal is to be elegant and appropriate, not to overshadow others. And if you have doubts? Ask! The couple (or someone on their behalf) will be happy to give you precise guidance. After all, it’s in their best interest that all guests feel comfortable and look their best in the photos that will be cherished for years to come.

Read also: How To Ensure Your Wedding Goes Smoothly

The Impact of Dress Code on the Event’s Dynamics

The dress code is important for many reasons, as we’ve seen, and perhaps the most significant is its ability to reflect the couple’s personality, making it visible and engaging. However, it’s essential not to underestimate the fact that the dress code also has the power to influence how people behave, interact, and experience the day. Think about it: when you attend a black-tie wedding, you automatically adopt a more formal demeanor. There’s something about those tuxedos and evening gowns that naturally makes us straighten our backs and speak in a more sophisticated tone.

Newlyweds and their guests dancing

On the other hand, a wedding with a “garden party” dress code in pastel colors immediately puts us at ease, encouraging us to relax and enjoy the atmosphere in a more spontaneous way. It’s amazing how a “simple” dress code can so strongly influence our experience of the event, almost becoming a code of behavior! But the real magic happens when the dress code manages to create a sense of belonging. Have you ever noticed how, when all guests follow a specific color palette or theme, it creates this sense of “exclusive club” where everyone feels part of the same story?

Wedding happy hour

Guests naturally begin to socialize, complimenting each other on how they’ve interpreted the theme, exchanging opinions, and making connections. “Oh, I love how you paired that sage green with your outfit!” becomes the perfect icebreaker to start a conversation. And let’s not underestimate the impact this has on the collective memory of the event. When all the guests are “on theme,” it creates a wonderful sense of unity and participation. The wedding is no longer just the couple’s; it becomes a shared experience where every guest feels like a protagonist but without ever stealing the spotlight from the true stars of the day.

Personalizing the Dress Code to Reflect the Couple’s Personality

When deciding on the dress code for your wedding, think of it as a form of storytelling: choosing an attire that helps tell who you are as a couple. Imagine, for example, a couple who met while traveling in Asia: they might ask guests to wear colors or clothing inspired by Eastern cultures. Or picture two vintage enthusiasts: a ’20s-themed dress code wouldn’t just be a cute idea but also a way to share their passion with their guests. The dress code isn’t just a style choice, it’s a manifesto of your values. The real challenge (and the fun part) is finding the right balance between originality and practicality. Want a steampunk wedding with corsets and top hats? Awesome! But maybe it’s a good idea to also offer more accessible options for those who don’t have a convention wardrobe tucked away.

The groom and the guests dressed with traditional clothes

The goal is to make your guests feel part of your story, not put them in a difficult spot. One little tip: create a visual guide with different options, from more elaborate looks to simpler ones, all in line with your theme. Another great tip: make sure the dress code aligns with the other stylistic choices you’ve made for your big day. If you choose a boho theme, let it be reflected not only in the clothing but also in your invitations, decorations, and even the menu. It’s like directing a movie where every detail contributes to the overall narrative.

Guests having dinner

Don’t be afraid to go bold! If you want everyone to wear a specific hat or accessory, go for it! These little personal touches are what turn a nice wedding into an unforgettable event. Remember: your dress code should reflect who you are, not who you think you should be. Whether it’s elegant, eccentric, minimalist, or super colorful, the key is that when your guests follow it, they feel part of something authentic and special. Because in the end, the best dress code is one that makes you and your guests smile, creating that magical atmosphere that only a truly personal wedding can offer.

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FAQ

Ready to answer to all of your questions and needs

Sure! You can request the price quotation by calling me or filling out the form. If you prefer, you can also send an email to this address: info@thirtyfivestudios.com

Weddings and elopements are confirmed only by contract and first deposit. Usually couples book their event 6-9 months in advance: for this reason, please contact us in time so that we can check our availability immediately.

It’s important to note that a date cannot be reserved until a formal contract is signed with our videoography studio. This policy is in place due to continuous inquiries, as multiple couples might request the same date during the same period.

 

Generally work is divided into two types: weddings and elopements.

For the wedding what is delivered is:

  • Trailer 4K (from 2 to 4 minutes).
  • Film 4K (from 10 to 15 minutes).
  • Extra videos 4K (these are video clips in addition containing full speeches, dances and other things).

 

For the elopement what is delivered is:

  • Instagram Reel (60 seconds).
  • Film 4K (from 5 to 7 minutes).

 

However, nothing prevents you from extending your requests when signing the contract. Request more information and take a look at our pricelist to find out about all the services we offer.

In our packages, travel and stay expenses are included in the cost because we regularly travel throughout Italy to shoot weddings. Being based in different places in Italy, we do not inflate prices for travel because we are close to major and famous wedding locations. Therefore, no matter where in Italy you choose to have your wedding, our costs remain the same.

Please note that VAT is included in our prices. However, our prices are listed in Euros, not in dollars, and any currency conversion fees and taxes from their originating bank are the responsibility of the clients.

 

Generally, no more than 90 days for the complete work, as written in the contract. However, by choosing “fast delivery” you can receive the finished work within 15 days.

The videos are delivered in digital format via our Google Drive. However, upon extra payment, you can request a usb pen box set on which you can keep a copy of the videos.

Our videography studio operates as a cohesive team with a shared vision and methodology. Consequently, we can all ensure the same reliability and style consistency, However, during our acquaintance you will know immediately if I will be free for your event or if my team will be present.

For years so far, we have chosen not to charge for the drone as for a service apart, so it is already included in our basic package and there is no increase in price. This instrument will be used at our discretion, where there is needed. 

In some places drone use is unfortunately not permitted. In that case we will use 4K stock aerial footage of the location.

In a wedding we generally stay from 8 to 10 hours. For an elopement the service time ranges from 4 to 6 hours.

Obviously it is possible to create a tailor-made contract for you in order to cover the entire event (welcome dinner, night party, post and pre wedding experiences).

Yes, you can make some small changes to the video such as scene changes. It is not possible to change the music because the music is always chosen by the couple before starting the assembly phase. 

We always give the couple the choice of two important things:
the music and the parts of the speeches.

The music can be chosen by the couple before or after the wedding day.

For the speeches, however, we send the couple all the videos of the speeches and the couple can tell us the most important minutes they want to have in the video.

In this way we try to create a product that is as close to what the couple would like to receive.

Obviously this is not a requirement. If the couple doesn’t want to do this, they can totally rely on our personal taste.

With our videography studio, we do not directly offer photographic service. However, we do offer the “Film Frames” service, which consists of about 100+ images (vertical and horizontal) in 4k from our clips. This allows you to have one team at your event, one image style and cut the cost in half. Alternatively, we will be happy to recommend some professional photographers with whom we frequently work throughout Italy.

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