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From Raw Footage to Masterpiece: The Process of Creating the Perfect Wedding Video

One’s wedding day is one of the most dreamed of and desired days in a couple’s life. However, after so many years spent imagining it and months spent in meticulous planning, when that fateful day finally arrives, it’s easy to realize that the day flies by far too quickly: the hours available seem to be not enough to fully embrace the excitement and beauty of that long-awaited moment. Some couples, aware of the fleeting nature of the wedding day, decide to celebrate it in separate moments, choosing, for example, to celebrate the moment of the exchange of wedding vows at a different time. 

Read also: Everything You Need To Know If You Want To Get Married In Italy

This trend has led to the emergence of practices such as elopements, in which the bride and groom exchange vows privately and then have the actual ceremony in the presence of friends and relatives. In both of these cases, it is very important for newlywed couples to hire both videographers and photographers who can document each moment to make it last much longer than a day, to make it last a lifetime. I chose to do this job because I deeply believe in the importance of preserving such precious memories, of being able to see them again and relive them, even giving them to loved ones who may not have had the opportunity to be physically present in those moments.

In the past, the task of creating wedding memories fell primarily to photographers, while video making was often left to relatives or friends with a video camera, eager to shoot anything, with no particular regard to quality or cinematic artistry. However, over time the practice of video making has evolved with new languages and techniques, until today it has become an institutionalized activity. The videographer has become a highly specialized professional figure, indispensable for a wedding, because the memories that can be created with videos are unique and very different from those that can be created with photos. 

Have you ever wondered how a wedding video is made? Perhaps not everyone knows how complex the work of a wedding videographer is and how much effort goes into a single video or shot, which is why I am here today. I want to take you with me behind the scenes of my work and to explore the whole process involved in creating a flawless wedding video, revealing the key steps and the importance of each and every step. In this article, we will then explore the fascinating and crucial work of the videographers, uncovering their responsibilities, the challenges they have to face, and the importance of their contribution in creating lasting memories for couples who come together in marriage.

Read also: Everything You Need To Know If You Want To Get Married In Italy

The Pre-production Phase: Planning and Preparing a Wedding Video 

The first phase is the pre-production phase, which is the phase where you gather your ideas and get your mind right about the work you will do. It may seem trivial but it is actually one of the most important phases of all, and if you do not do it correctly it could even mess up the entire job. It is during this phase that the videographer gets to know the bride and groom and listens carefully to their requests, to understand what their needs are and what they want to see when the video is finished. 

During this initial approach, it’s important to build the necessary between the two parties so that the work can be done at the best. Usually the couples I work with me have already seen my videos before and are well aware of how I work, but it may happen that someone has specific requests, or asks me for something slightly different, and in that case it is essential for me to be able to listen and take note of each request so that it is addressed in the shooting and post-production phases. 

If the first step then is to talk and listen to the couple, the second step is to start carefully studying and imagining the video that you will plan to make. Having clear in mind from the beginning what is the final result you want to achieve helps a lot during the shooting phase because it allows you, when you are on location, to work as if you had a script in your hand, leaving both your mind free to catch other details “off the agenda” and to work with lucidity. This planning work is also essential in order to arrive at the wedding with the equipment suitable for the visual effects that you want to create and that you have already imagined beforehand. 

first look in villa la massa

The last step in the pre-production phase is therefore the choice and preparation of equipment: based on what you want to achieve, you will make important decisions about the selection of tools to bring along. The choice of lenses depends on the preferred shooting style, which may require the use of wide-angle lenses to capture wider scenery or long-focus optics for close-up and detailed shots. 

portofino aerial view

Filters can be used to create specific visual effects, such as reducing glare or adding a softer touch to the light. Another important aspect to consider when preparing is the use of drones-they provide an opportunity to capture stunning aerial images and add a spectacular visual element to the wedding video. However, it is critical to be aware of local restrictions and regulations on the use of drones and obtain the necessary permits to ensure safe and legal filming. As for me, my fixed equipment always includes my ever-present 35mm lens and my faithful drone!

Read also: Capturing Every Moment: The Benefits of Hiring a Second Shooter for Your Wedding Video

The shooting phase: capturing the magic of the wedding

When the big day arrives, the videographer must be ready for action! But before I tell you about all the various steps to be taken for the wedding day shooting, I think it is crucial to say a few words about the attitude the videographer should maintain while filming. Since this job consists into documenting the memories of the bride and groom, it is important not to interfere with what is happening but simply record it. 

While I’m working I am very discreet, the bride and groom hardly notice my presence, and this is a characteristic that has been praised and appreciated many times by the couples who have relied on me. This is because the bride and groom that day are busy enjoying every moment, experiencing the emotions both with their partners and with all the guests, so I usually don’t ask them to pose for me (except for a few small moments during the couple’s shoot): this allows me to have very intimate shots, in which the emotions are authentic and engaging and never simulated.

The scouting phase

A decisive phase that is often overlooked is the scouting of the location where the wedding will take place. It is of paramount importance for photographers and videographers to scout the location to realize the space and time available. You cannot start working without first having a clear idea of the places that will host each phase of the day; you would risk arriving unprepared and losing a lot of time. 

villa del balbianello drone

For this reason, the videographer goes to the venue well in advance to observe it and also to take shots without the guests which will make for curated and uncrowded images. Familiarizing with the environment allows you to identify the strengths of the location and plan which ones are best for certain shots. 

Another thing that scouting allows is the study of light, because it allows the videographer to understand what lighting conditions he or she will be working with, possibly even considering the use of additional artificial lights if there should be any excessively shaded areas. At the same time, scouting is also an opportunity to get to know the couple, the wedding planner, and all the other staff members before the wedding begins, so that at the same time they become familiar with both the venues that will host the event and the people who will take part in it.

The getting ready

There is always a lot of work to be done on the wedding day: crucial moments follow one another quickly, and you need to be ready to record them.

The first, in chronological order is the getting ready: the moment when the bride and groom are getting dressed. The moments of getting ready are always highly charged with tension and emotion because the bride and groom, surrounded only by their closest family and friends, realize in that moment that everything is about to happen for real: their dream is about to finally come true. At this moment, the most important shots are precisely those that document both the preparations and the emotion of the protagonists. 

First look

When both bride and groom are ready, here comes the most evocative moment of all: the first look. There are no words to describe the joy and excitement of seeing the person we love beautiful and fully dressed just for us, for the first day of the rest of our lives together. This is perhaps the quintessential moment that couples like to look at and look back at: the first look, the first smile, that plunge in the heart when a very strong emotion is pervading us, that complicity that takes over immediately after that precise but eternal moment.

first look in villa cora

But there is another equally important first look, the one of a father seeing his daughter in a white dress for the first time: an instant charged with deep feelings that often leaves an indelible imprint in the hearts of both. For many fathers, this moment represents the realization that their daughter is embarking on a new chapter in her life, leaving her parents’ home to start a family of her own; it is an important passage for both of them, because it highlights the passing of the baton between two generations. This moment is a very precious memory to be jealously guarded for a lifetime.

Read also: The First Look: Why It’s a Must-Have Moment in a Wedding

The ceremony

After this moment, the day continues, and the bride and groom head down the aisle leading to the altar, where the ceremony is about to begin. It is definitely the highlight of the video: all the guests are there together, eagerly waiting for the couple. The bride and groom, escorted by their loving looks but with eyes only for each other, prepare to exchange their promise of eternal love. Each ceremony is special and peculiar: there are civil rites, more traditional ceremonies with a full church, those for a few intimates, and those of non-Christian religions. 

I feel that I am a lucky witness who ventures into this varied world, which, however, has as a common factor the great love between two people. When filming, one must be careful to follow the ceremony carefully, because there are several important moments alternating very quickly that the bride and groom will surely want to see again in the final video, and the videographer must therefore know how to move swiftly and cleverly. 

vintage car in borgo stomennano, tuscany

One of the absolute most important things in the moment of the ceremony is the clear and perfect capture of the audio: it plays an absolutely crucial role in the wedding video and it is therefore essential that it is captured with professional tools. The best audio is definitely achieved with the recorder connected directly to the mixer; in addition to this, however, smaller microphones placed directly on the bride, groom and the celebrant are essential to make sure that every word is recorded crystal clear. To get the perfect audio during the exchange of vows I use recorders of both of these types to make sure I do not miss a single word and have a clean recording with no background noise.

Couple shooting

After the ceremony is over, the bride and groom reserve a short time for photographers and videographers for some exclusive photos and filming: this is the couple shooting, the time when the couple is alone again and can indulge in the first tenderness between husband and wife. Usually this phase takes place at sunset, in the so-called golden hour, when there is the best light. 

I particularly like to use backlighting in this context, so that the sun can draw the profiles of the bride and groom and at the same time envelop them in its warmer light. Another thing I usually do is to put some background music that has a special meaning for the bride and groom, maybe their favorite song, to allow them to get into the right mood: music can convey strong emotions, allowing the couple to find some intimacy in that moment, often managing to stimulate very intense and love-laden glances that are suggestive and indispensable in their wedding video. 

In the final video, the shots taken at this moment are of central importance because they are undoubtedly the most romantic, with the newlyweds embracing and kissing in a breathtaking setting. The challenge is to be able to simultaneously enhance both the love between them and the location!

The dinner

Time passes quickly and here we are at the time of the dinner, when all present gather again for the most convivial moments of the day. During the course of the evening, it is common for some of the guests – among those closest to the couple – to read speeches they have prepared, in which they describe from their point of view the relationship between the bride and groom, often narrate amusing and confidential anecdotes about their married life. It is necessary to record everything because this footage is absolutely crucial in the editing stage, and the audio is especially so! 

One must therefore be careful to position the microphones correctly so that every word is heard loud and clear. To make sure that everything goes right at this stage, it is always advisable to rehearse first: before the dinner even starts, the videographer should reserve some time to set up and test that the microphones are working, so as to avoid any technical issue later. 

The reception

At the end of the evening, the bride and groom and guests are invited into the ballroom and the dancing begins! It is time for the couple’s first dance as husband and wife. For a videographer, this is definitely the most frantic phase of the day, because you have to be able to follow the bride and groom in their dance without interfering (and being careful not to step on anyone’s toes!), letting them move fluidly and carefree in front of the camera. 

grace e dean first dance in villa cora

The moment when the first dance turns into party time, in addition to being very exciting for the newlyweds, is also a great time to chronicle the emotions of all the guests present, who, after the ceremony and dinner, let themselves go into much more natural and amused attitudes, ready to go wild. This type of filming gives a lot of dynamism and vitality to the final video, which also becomes a tale of bonds between the bride and groom and the guests, who are also the protagonists of the memory that the couple will keep forever.

The post-production phase: how to transform the footage into the perfect wedding video

At the end of the day, the videographer has the footage of each highlight moment: several hundred clips ready to be rewatched, carefully selected, and edited to go on to build something greater. A video is not simply the assembly of several shots put together in sequence; it is a product in which the whole is much more than the sum of each individual part

Post-production is a very important phase of a videographer’s work, which in many cases takes almost as long as the filming itself. It provides the opportunity to create an engaging story through editing the footage, and the videographer can structure the video to create suspense, excitement, and a narrative flow that keeps viewers glued to the screen. 

Those who are not insiders may not be familiar with all the tasks involved in this stage of production: they are often very technical tasks that involve extensive knowledge of specific tools and software to process and refine the raw footage captured during the wedding, first and foremost video editing software such as Adobe Premiere and DaVinci Resolve. Knowing how to use the programs, however, is not enough: one must have a creative mind and know how to translate images into actual visual text; that is what sequencing is for.

The video editing

After reviewing and going through each of the clips, the best ones are chosen and then it’s possible to proceed to the editing phase. The couple definitely has a say in this operation: I usually send them the speeches and the ceremonial rite footage, so that they can choose which parts are most important and meaningful to them. At this stage, the videographer must strongly consider the visual consistency of the video, adjusting the footage in terms of color, brightness, contrast, and style. 

featured on vogue.com

This requires skill in balancing the different clips and creating a uniform visual appearance throughout the video. Then the music has to be added to these clips, for it plays a central role especially on an emotional level, because it amplifies the impact a given moment has on the viewer. Music can create suspense, emphasize or move depending on the songs chosen, which is why the videographer’s ability to choose the right songs for each part of the video should not be underestimated at all. 

The choice of music can also reflect the personality of the bride and groom and their lifestyle: the songs selected may represent their musical tastes, their shared experiences, or the story of their love. In fact, I often ask the couple directly to send me a playlist of songs that are meaningful to them, so that I can use them at the right points in the montage to have a greater emotional effect, or even just to understand what their musical tastes are so that I can choose songs that are akin to them. Carefully chosen music adds a personal touch to the wedding video, making it unique and meaningful to the couple.

Color grading and color correction

Once the editing is complete, to close out the editing work, we move on to color correction and color grading. These aspects, unknown to most, are actually of fundamental importance as well. With color correction, the videographer focuses on correcting technical aspects of colors and exposure that may be uneven or needing revision: many weddings take place in the summer with very particular lighting conditions for photographers and videographers, in post-production harsh shadows, strong light and colors can be toned down to return a softer, more balanced image. 

Color grading, on the other hand, aims to make the footage exciting by harmonizing scenes and creating phatos through colors: have you ever wondered, while watching a movie, how you know that a scene is set in a hot country even before that is revealed? It is through color grading! This example only served to give you an idea of the importance this step has in creating meaning. Specifically, in wedding videos it helps to set the mood, creating an ethereal and refined atmosphere and enhancing certain prominent elements.

Read also: The Art Of Storytelling: Why Color Grading Is Crucial In Wedding Videography

Unveiling memories: the long-awaited arrival of wedding videos

The moment of wedding video delivery is definitely one of the most anticipated moments for the bride and groom, eager to see how the videographer interpreted and told their love story. Usually the entire post-production process takes a reasonable amount of time, about 90 days, to ensure maximum attention to detail and accurate editing. However, there are situations when the couple wishes to have the video more quickly. In these cases, the videographer offers an extra service called “fast delivery,” which allows the work to be received in as little as 15 days. This option allows the bride and groom to have their video sooner, without compromising its quality. 

Once the editing and review process is complete, all work is uploaded to a cloud service such as Google Drive, making it easily accessible to the couple. This allows the bride and groom to download the entire video and store it carefully in their digital media, ensuring that the precious memories of their special day are always on hand to be relived and shared throughout the years.

Read also: The Story Of Wedding Videography: Capturing Love Through The Ages


 The job of the wedding videographer goes far beyond simply recording an event; it is a combination of technical skills, creativity, and sensitivity to capture and create lasting memories for couples. Throughout the process, videographers strive to put all the skills they have gained after much experience at the service of the bride and groom. For each wedding video that lasts about ten minutes, there are years of practice and hard work behind it. 

The videographer begins each job with planning the video together with the bride and groom, then once he arrives at the wedding site he makes a careful study of the location by going in search of the best camera angles. In the post-production stage he sifts through every single clip to carefully choose from hundreds and hundreds of shots that must then be edited and adjusted for color. 

In short, through the videographers work, the wedding becomes a true piece of visual art, a tangible memory that can be relived and shared with friends and family over the years. In a world where everything seems to go by too fast, the wedding video becomes a way to preserve those special moments and keep them alive forever. In this way every couple has a chance to relive the magic of their big day, immersing themselves again in the emotions and beauty of that long-awaited moment. 

So the next time you watch a flawless wedding video, remember the talent, passion and hard work behind each shot, giving us an undying treasure of memories: the magic of the wedding magic is ephemeral, but thanks to video, it can live forever.

Read also: The Advantages of Hiring a Local Videographer in Italy

What do you think about our videos? Let's keep in touch!

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Ready to answer to all of your questions and needs

Sure! You can request the price quotation by calling me or filling out the form. If you prefer, you can also send an email to this address: info@thirtyfivestudios.com

Weddings and elopements are confirmed only by contract and first deposit. Usually couples book their event 6-9 months in advance: for this reason, please contact us in time so that we can check our availability immediately.

Generally work is divided into two types: weddings and elopements.

For the wedding what is delivered is:

  • Trailer 4K (from 2 to 4 minutes).
  • Film 4K (from 10 to 15 minutes).
  • Extra videos 4K (these are video clips in addition containing full speeches, dances and other things).


For the elopement what is delivered is:

  • Instagram Reel (60 seconds).
  • Film 4K (from 5 to 7 minutes).


However, nothing prevents you from extending your requests when signing the contract. Request more information and take a look at our pricelist to find out about all the services we offer.

The payment is divided in three parts:


  • 40% to block the date with signing of the contract.
  • 40% the day of the event.
  • 20% after checking the videos.

As soon as we receive the last payment, you can download the videos from our personal Google Drive.

Generally, no more than 90 days, as written in the contract. However, by choosing “fast delivery” you can receive the finished work within 15 days.

The videos are delivered in digital format via our Google Drive. However, upon extra payment, you can request a usb pen box set on which you can keep a copy of the videos.

Weddings and elopements have always been made by me and my team of professional videographers. However, during our acquaintance you will know immediately if I will be free for your event or if my team will be present.

For years so far, we have chosen not to charge for the drone as for a service apart, so it is already included in our basic package and there is no increase in price. This instrument will be used at our discretion, where there is needed. 

In some places drone use is unfortunately not permitted. In that case we will use 4K stock aerial footage of the location.

In a wedding we generally stay from 8 to 10 hours. For an elopement the service time ranges from 4 to 6 hours.

Obviously it is possible to create a tailor-made contract for you in order to cover the entire event (welcome dinner, night party, post and pre wedding experiences).

Yes, you can make some small changes to the video such as scene changes. It is not possible to change the music because the music is always chosen by the couple before starting the assembly phase. 

We always give the couple the choice of two important things:
the music and the parts of the speeches.

The music can be chosen by the couple before or after the wedding day.

For the speeches, however, we send the couple all the videos of the speeches and the couple can tell us the most important minutes they want to have in the video.

In this way we try to create a product that is as close to what the couple would like to receive.

Obviously this is not a requirement. If the couple doesn’t want to do this, they can totally rely on our personal taste.

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