The Value of Capturing Memories: Why wedding videography looks expensive

A wedding is one of the most important and memorable days in a person’s life. It’s a day that’s filled with joy, excitement, and love. It’s also a day that requires a lot of planning and preparation, and one of the most important aspects of that planning is deciding on a photographer and videographer to capture the memories of the day. While wedding photography is seen as a must-have for most couples, wedding videography can sometimes appear expensive. In this article, we will explore some of the reasons why wedding videography appears expensive.

Read also: The Comprehensive Guide to Wedding Videographer Costs in Italy

The cost of equipment

When it comes to videography, equipment is an essential factor that contributes to the cost. Professional wedding videographers need to use high-end cameras, microphones, lighting equipment, and editing software to produce the best quality footage possible. These tools can be quite expensive, and wedding videographers need to invest in top-of-the-line equipment to provide their clients with the best possible video.

High-quality cameras are the cornerstone of wedding videography. Professional videographers use cameras that are specifically designed for wedding shoots, such as DSLRs or mirrorless cameras, which are equipped with high-quality lenses and can capture stunning footage in any lighting condition. These cameras can cost thousands of dollars, but they are necessary for producing high-quality wedding videos.

In addition to cameras, professional videographers also use specialized microphones to capture high-quality audio. These microphones can pick up even the quietest of sounds, such as the rustle of a wedding dress or the exchange of vows. They can be mounted on the camera, worn by the officiant, or hidden in various locations throughout the wedding venue. These microphones can cost hundreds of dollars each, but they are essential for capturing clear and crisp audio.

Lighting is another critical aspect of wedding videography. Professional videographers use specialized lighting equipment to ensure that the footage is well-lit and visually stunning. They use a combination of natural light, ambient light, and artificial light to create the perfect lighting conditions for each shot. This equipment can be quite expensive, but it’s essential for producing high-quality wedding videos.

Finally, editing software is also an essential tool for videomaker. They use specialized software to edit, color-correct, and mix the audio to create a final product that is visually stunning and emotionally engaging. This software can cost hundreds or even thousands of dollars, but it’s necessary for producing a high-quality wedding video.

The time and effort involved

Aside from the cost of equipment, the time and effort involved in wedding cinematography is another factor that contributes to its perceived high cost. A professional wedding videographer must devote a significant amount of time to plan, prepare, shoot, and edit the footage to create a high-quality final product.

Pre-production planning involves meeting with the couple to discuss their vision, requirements, and expectations for the video. The videographer must also scout the wedding location and prepare a shot list to ensure that all the essential moments are captured. These pre-production activities can take several hours or even days, depending on the complexity of the wedding.

On the wedding day, the videographer must arrive early to set up equipment and ensure that everything is in working order. They must then capture hours of footage, including the ceremony, speeches, and reception, among other events. This can be a physically demanding and mentally exhausting task, and it requires the videographer to be on their feet for several hours.

Once the shooting is complete, the real work begins. The videographer must sort through hours of footage and select the best shots to include in the final product. They must then edit the footage, color-correct it, and mix the audio to create a cohesive and engaging video. This can take several days or even weeks, depending on the complexity of the project and the number of revisions requested by the client.

The importance of experience

Experience is another crucial factor that contributes to the cost of videography. Professional wedding videographers have likely encountered a wide range of challenges and unexpected situations during weddings, and they know how to adapt and overcome them. This level of expertise comes with a price tag, but it’s essential for producing high-quality wedding videos.

Experienced wedding videographers know how to anticipate and capture the special moments that make a wedding day unique. They have an eye for detail, and they know how to use their equipment to get the best shots possible. They also have the experience to work around any challenges that may arise during the wedding day, such as bad weather or difficult lighting conditions.

In addition to their technical skills, experienced wedding videomaker also have excellent interpersonal skills. They know how to work with couples, their families, and other wedding vendors to ensure that the video captures the couple’s vision and tells their story in a way that is authentic and engaging. They also know how to work discreetly and unobtrusively, so they can capture the special moments of the day without getting in the way of the celebration.

wedding in sorrento, villa zagara

Overall, the importance of experience in wedding videography cannot be overstated. Couples want a wedding video that is not only visually stunning but also captures the emotions and essence of their wedding day. Experienced videographers have the technical skills, interpersonal skills, and creative vision to deliver a final product that exceeds their clients’ expectations. While the cost of their services may be higher than some couples expect, the investment is worth it for a wedding video that they can cherish for a lifetime.

Read also: 10 Things to Consider when Choosing a Wedding Videographer

The cost of taxes

Another factor that can contribute to the perceived high cost of wedding videography is taxes. Professional videographers are required to pay both federal and state taxes on their income, which can add a significant amount to the overall cost of their services.

In addition to income taxes, videographers may also need to pay self-employment taxes if they are considered independent contractors. These taxes can add up to 25,72% of their income and cover Social Security contributions. While these taxes may not be visible to clients, they are a necessary expense for videographers to continue operating as a legitimate business.

Additionally, wedding videographers may also have to pay sales tax. In Italy videographers are required to collect sales tax on their services, which can add an additional 5-22% to the cost of the video package. This tax is typically based on the total cost of the package, including any additional services or products included.

While taxes can add a significant amount to the cost of wedding videography, they are a necessary expense for videographers to continue operating as legitimate businesses. Videographers must comply with all state and federal tax laws to ensure they remain in good standing and can continue to provide their services to clients. It’s important for couples to be aware of the tax implications when budgeting for their wedding videography to avoid any surprises in the final cost.

Read also: How to Stay On Budget with Wedding Videos

Travel expenses

Travel expenses are another significant factor that contributes to the cost of wedding videography. Many couples choose to get married in locations that are away from the base of videographer, which means that videographers have to travel to the wedding venue. This travel can involve airfare, hotel accommodations, rental cars, and other expenses, all of which can add up quickly.

Videographers need to consider the costs of transportation, lodging, and meals when they travel for a wedding. They may also need to factor in the costs of shipping equipment to and from the wedding location, which can be quite expensive. All of these expenses can significantly impact the overall cost of wedding videography, and couples should be aware of these costs when they are budgeting for their wedding.

In some cases, wedding videographers may charge a flat fee for travel expenses that covers all of the costs associated with traveling to the wedding. This fee may be based on the distance between the videographer’s location and the wedding venue or may be a flat rate that covers all travel expenses. Alternatively, videographers may itemize their travel expenses and charge couples for each individual expense separately.

elopement on a boat in front of positano

Regardless of how travel expenses are calculated, it’s essential for couples to consider these costs when they are budgeting for their wedding. The cost of travel can significantly impact the overall cost of wedding cinematography, and couples should be prepared to pay for these expenses if they choose to hire a professional videographer for their wedding.

Read also: 10 Best places to Get Married in Italy

The cost of collaborators

Wedding videography is not a one-person job. To produce the best possible footage, professional videographers often work with a team of collaborators, including second shooters, assistants, and editors. These collaborators play an essential role in the production process, and their services come at an additional cost.

Second shooters are often employed to capture multiple angles of the wedding ceremony and reception. This ensures that no moment is missed, and the final product is visually engaging. Second shooters are usually skilled photographers or videographers who have the necessary equipment and experience to work alongside the lead videographer. Hiring a second shooter can significantly increase the cost of wedding videography, but it’s worth the investment for producing a high-quality video.

exchange of promises in front of positano

Assistants are also an essential part of the video team. They help with equipment setup, handling logistics, and ensuring that everything runs smoothly during the shoot. They also help to manage the workflow during post-production by organizing footage and assisting with editing tasks. Having an assistant can help the lead videographer focus on capturing the best possible footage, which ultimately results in a better final product.

Finally, editors play a crucial role in the post-production process. They work with the lead videographer to craft a final product that is visually stunning and emotionally engaging. Editing is a time-consuming process that requires a lot of skill and experience. Editors use specialized software to color correct footage, mix audio, and add special effects to create a polished final product. The cost of an editor can significantly increase the overall cost of wedding videography, but their expertise is essential for producing a high-quality video.

Read also: Capturing Every Moment: The Benefits of Hiring a Second Shooter for Your Wedding Video

Online advertising

Costs for online advertising are also a factor that contributes to the perceived expense of wedding videography. Many professional videographers rely on online advertising to reach potential clients and promote their services. Online advertising can be effective, but it can also be expensive, particularly when targeting competitive keywords and demographics.

Social media advertising is a popular choice for many videomaker, as it allows them to target specific audiences and promote their services directly to engaged couples. However, advertising on social media can be costly, and the competition for ad space can be fierce. Wedding videographers need to carefully target their ads to ensure that they reach the right audience and generate a return on investment.

In addition to social media advertising, wedding videographers may also use pay-per-click (PPC) advertising to attract potential clients. PPC advertising involves paying for ad space on search engine results pages (SERPs), with the cost of the ad determined by the number of clicks it receives. This type of advertising can be effective, but it can also be expensive, particularly when targeting competitive keywords such as “wedding videographer in Italy”.

Overall, online advertising is an essential tool for wedding videography studio, but it can also be costly. Professional videographers need to carefully target their ads and track their return on investment to ensure that they are getting the most out of their advertising budget. While these costs may contribute to the perceived expense of wedding videography, it’s important to remember that online advertising is necessary for professional videographers to promote their services and reach potential clients.

Why not book a wedding videographer who are priced too low?

As we have seen, wedding videography has a very high cost for various reasons, including the high cost of equipment, labor, and advertising. As a result, it’s not uncommon to come across videographers who charge what seems like an incredibly low price for their services. However, it’s important to understand why it’s best to steer clear of wedding videographers who are priced too low.

Firstly, a videomaker who charges too little may not have the necessary equipment to produce high-quality footage. A professional wedding videographer needs a range of high-end cameras, microphones, and lighting equipment to capture the special moments of your wedding day. If a videographer is offering services for a price that seems too good to be true, they may be cutting corners on the equipment they use, which could result in subpar footage.

vintage car in borgo stomennano, tuscany

Another reason to avoid a wedding videographer who is priced too low is that they may not have the necessary experience or expertise to produce a high-quality final product. Producing a beautiful wedding video requires not only top-of-the-line equipment but also the knowledge and skill to use that equipment effectively. An inexperienced videographer may not be able to handle the fast-paced environment of a wedding day, or they may not know how to capture the best angles and lighting to produce a stunning final product.

Finally, choosing a wedding videographer based solely on price could lead to a stressful experience on your wedding day. A videographer who is not experienced or professional may not be able to handle the pressure of capturing the most important moments of your wedding day. This could result in missed shots or poorly captured footage, leading to a disappointing final product.

In conclusion, while it may be tempting to choose a wedding videographer who is priced too low, it’s important to consider the potential risks associated with this decision. To ensure that you have a high-quality final product that captures the special moments of your wedding day, it’s important to choose an experienced and professional wedding videographer who charges a fair price for their services. Remember, your wedding day (or elopement) is a once-in-a-lifetime event, and it’s worth investing in a wedding videographer who can capture those memories beautifully.

Read also: 4 Reasons Why You Should Book Your Wedding Videographer Early

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Ready to answer to all of your questions and needs

Sure! You can request the price quotation by calling me or filling out the form. If you prefer, you can also send an email to this address:

Weddings and elopements are confirmed only by contract and first deposit. Usually couples book their event 6-9 months in advance: for this reason, please contact us in time so that we can check our availability immediately.

Generally work is divided into two types: weddings and elopements.

For the wedding what is delivered is:

  • Trailer 4K (from 2 to 4 minutes).
  • Film 4K (from 10 to 15 minutes).
  • Extra videos 4K (these are video clips in addition containing full speeches, dances and other things).


For the elopement what is delivered is:

  • Instagram Reel (60 seconds).
  • Film 4K (from 5 to 7 minutes).


However, nothing prevents you from extending your requests when signing the contract. Request more information and take a look at our pricelist to find out about all the services we offer.

The payment is divided in three parts:


  • 40% to block the date with signing of the contract.
  • 40% the day of the event.
  • 20% after checking the videos.

As soon as we receive the last payment, you can download the videos from our personal Google Drive.

Generally, no more than 90 days, as written in the contract. However, by choosing “fast delivery” you can receive the finished work within 15 days.

The videos are delivered in digital format via our Google Drive. However, upon extra payment, you can request a usb pen box set on which you can keep a copy of the videos.

Weddings and elopements have always been made by me and my team of professional videographers. However, during our acquaintance you will know immediately if I will be free for your event or if my team will be present.

For years so far, we have chosen not to charge for the drone as for a service apart, so it is already included in our basic package and there is no increase in price. This instrument will be used at our discretion, where there is needed. 

In some places drone use is unfortunately not permitted. In that case we will use 4K stock aerial footage of the location.

In a wedding we generally stay from 8 to 10 hours. For an elopement the service time ranges from 4 to 6 hours.

Obviously it is possible to create a tailor-made contract for you in order to cover the entire event (welcome dinner, night party, post and pre wedding experiences).

Yes, you can make some small changes to the video such as scene changes. It is not possible to change the music because the music is always chosen by the couple before starting the assembly phase. 

We always give the couple the choice of two important things:
the music and the parts of the speeches.

The music can be chosen by the couple before or after the wedding day.

For the speeches, however, we send the couple all the videos of the speeches and the couple can tell us the most important minutes they want to have in the video.

In this way we try to create a product that is as close to what the couple would like to receive.

Obviously this is not a requirement. If the couple doesn’t want to do this, they can totally rely on our personal taste.

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